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Plan sells the Financial Opportunity for lenders and/or investors. Plan leads to the conclusion that this venture will be economically viable.
Business Opportunity Paragraph #1 Define the Industry Summarize the Industry Trends Summarize the Industry s Competitive Environment Business Opportunity Paragraph #2 Provide the Customer Profile Identify Why the Customers Buy Identify the Location of the Target Market Identify the Size of the Local Target Market Product/Service Paragraph #1 Provide a Summary Description of the Products/Services Summarize the Major Features of the Products/Services Summarize the Significant Benefits of the Products/Services to the Customers Address the Uniqueness of the Products/Services Product/Service Paragraph #2 Summarize the Business Protection [Patents, Trademarks, Copyrights, etc.] Summarize the Sales History of the Products/Services Summarize the Marketing Strategies Current Business Position Paragraph #1 Address the Stage of Business Development [Concept, Start-up, Prototype, or Production] Provide the Start Date for the Business Address the Legal Structure of the Business Address the Ownership of the Business Current Business Position Paragraph #2 Identify the Management Team Summarize the Management s Experience Summarize the Management s Accomplishments [Sales, Profits, Management Awards, etc] Financial Potential Paragraph Provide a Bar Chart summarizing the yearly Sales, Gross Profit, & Net Income Financing Request Paragraph Specify the Amount of the Request Specify the Breakdown of the Proceeds [Equipment, Marketing, Working Capital, etc.] Specify the Type of Request [Loan, Investment, etc.] Address the Repayment Terms Requested [Loan] Address the Type of Ownership Being Offered [Investment] Summarize the Exit Strategy [Investment] COMPANY BACKGROUND You need to provide a detailed description of the business in this section.
Discuss the company history, present the current position and key objectives of the business, and identify the ownership interests.
Of all the skills sets needed to successfully operate a small business, the most important skill is the ability to profitably sell to customers who will pay.
So, present the experience and accomplishments of the management team in dollars generated and/or dollars saved.
Keys to Success Detail the Risk Factors that are Critical to Success Discuss the Contingency Plans for Risk Mitigation [Sales Goals not be Reached, etc.] Future Plans Address any anticipated Future Changes in Business Strategies Summarize the Customer Profile for Future Target Markets Address how the Business will move into Future FINANCIAL ASSUMPTIONS In the introductory paragraph of this section, specify the Amount of the Request, the Breakdown of the Proceeds [Equipment, Marketing, Working Capital, etc.], the Type of Request [Loan, Investment, etc.], the Repayment Terms Requested, and any Investor Exit Strategy.
Beginning Balance Sheet Show the Beginning Balance Sheet Profit & Loss Detail the Sales & Sales Growth Assumptions Detail the Owners Compensation Show the 3-Year Summary Profit & Loss Statement [Investor Proposal = 5 Years] Balance Sheet Detail any Anticipated Major Changes from Beginning Balance Sheet [PP&E, Loans, Equity, etc.] Show the 3-Year Summary Balance Sheet [Investor Proposal = 5 Years] Cash Plan Detail Cash Sales Estimate Detail Credit Sales Estimate Detail Accounts Receivable Credit Terms, & Collection Days [Document Source] Discuss Days Inventory needed at all Times Detail Supplier Terms Detail New Borrowings Detail New Equity Infusions, Dividends, and/or Distributions Show the 3-Year Summary Cash Plan [Investor Proposal = 5 Years] APPENDICES The following is a list of items recommended for inclusion in the appendices: Monthly Balance Sheet Years 1, 2, 3, 4, & 5 Monthly Profit & Loss Years 1, 2, 3, 4, & 5 Monthly Cash Plan Years 1, 2, 3, 4, & 5 Breakeven Chart Equipment List Product Brochure Sample Advertising Customer Testimonials Owners Resume Industry/Market Research Information CONCLUSION Facts are supported with sufficient independent documentation.
2013 Business Plan Competition Company Profile Company Name: Year Founded: Contact Name: Address: City State Zip: Target Market: Customer Problem: Email: p: f: URL: Industry: # Employees: More information Business Plan Guide for a Small Business A Business Plan is a written document that describes the path of your business venture.
It describes what you want to do and how you plan to do it, usually covering More information The Business Plan What is a Business Plan?
Business Description Describe When & Why the Company Was Formed Describe What the Business Does Address Legal Structure Address Legal Liability Issues Company History Describe the History of the Business Describe Any Notable Accomplishments of the Business Current Position & Business Objectives Address the Stage of Business Development Identify the Key Business Objectives Provide a Timeline for Accomplishment of the Key Objectives Ownership Identify the Majority Owners of the Business & Their Ownership Interest PRODUCTS AND SERVICES You need to describe the products and/or services of the business in this section.
Provide a competitive analysis for the products and/or services, present information on your suppliers and inventory requirements, and discuss your research and development plans. Products/Services Overview Describe the Features of the Products & Services Identify the Unique Features Identify the Special Benefits to the User Provide Photographs of Products Competitive Analysis Provide an Overview of the Competitive Environment for the Products and/or Services Detail the Proprietary Protections Suppliers & Inventory Identify Major Suppliers [Summarize their Products] Identify any Major Sub-Contractors [Summarize their Services] Describe the Production Equipment Needs Discuss the Inventory Need [Include Capital Required for Inventory] Research & Development Describe the Research & Development Plan Discuss Attendance at Trade Shows and/or Conventions Detail Membership in Professional Associations THE INDUSTRY, COMPETITION, AND MARKET In this section, you need to define the industry, discuss the primary competitors, present the size and growth rate of the market, and describe the customer profile for the primary target market.