Case Study 4 International Case Global Car Industry

Case Study 4 International Case Global Car Industry-78
Like many Chinese automakers, Chang'an partnered with well‐known global auto makers to develop, produce, and distribute its products.In the coming years, Chang'an hoped to develop more independence from its foreign partners, including the production and distribution of self‐branded cars.In addition, several multinational manufacturers have partnerships with domestic manufacturers.

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However, the company grappled with how it could strive for independence while managing its existing joint ventures.

Executives worried too about how to compete with foreign automakers who had achieved global economies of scale.

Dongfeng Motor Corporation (东风汽车公司, abbreviated to 东风) is a Chinese state-owned automobile manufacturer headquartered in Wuhan.

The company was the second-largest Chinese vehicle maker in 2017, by production volume, manufacturing over 4.1 million vehicles that year.

China has become the world's largest producer of automobiles, surpassing the USA and Japan.

The Chinese auto industry differs quite significantly from those countries though.Its own brands are Dongfeng, Venucia and Dongfen Fengshen.Joint ventures include Cummins, Dana, Honda, Nissan, Infiniti, PSA Peugeot Citroën, Renault, Kia and Yulon.After China's entry into the World Trade Organization (WTO) in 2001, the development of the automobile market accelerated further.Between 20, China's national automobile market grew by an average 21 percent, or one million vehicles year-on-year.Worldwide demand for vehicles continues to grow and focus on fuel efficiency and emissions control from both domestic and commercial transport.There is also an increasing need to produce extremely accurate and reliable manufacturing systems, with a trend towards automated manufacturing processes to reduce cycle times.China had about 250 million cars by the end of June 2019, according to the Ministry of Public Security The main industry group for the Chinese automotive industry is the China Association of Automobile Manufacturers (中国汽车工业协会).Shanghai Automotive Industry Corporation (上海汽车集团股份有限公司), also known as SAIC (上汽) and SAIC-GM (上汽通用), is a Chinese state-owned automotive manufacturing company headquartered in Shanghai operating in joint venture with US owned General Motors.To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.Since 2009, annual production of automobiles in China exceeds that of the European Union or that of the United States and Japan combined.


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