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Companies may have a different process for the creation of their case studies, but it is important sales and marketing always collaborate. That's because it must reach an entire pool of potential customers.
And, once you’ve got those basics down, (or if you already do!
) we’ve got you covered for the next step – how to write a GOOD case study, and how to maximize it to increase sales.
(It helps businesses do what the government says they have to!
) Industrial and manufacturing Industrial and manufacturing companies sell some of the most expensive (and complex) products around.
Thomson Reuters provides a wide range of business solutions, including tax and accounting technology and expertise.
This case study example illustrates the benefits The Cheesecake Factory experienced using Thomson Reuters’ product Onesource, a tax technology helping businesses stay compliant.We've got lots of examples throughout this article to make you a case study expert!If you’re ready to learn more about case studies, chances are you have some involvement in B2B marketing – meaning your company sells a product or service to other businesses.They typically include the problem the customer was facing before they used your product or service, and how you helped overcome that problem.On this page, we’re here to talk about business case studies – what they are, why business professionals use them, and how to write your own.Marketing and advertising agencies It's easy for agencies to make bold claims about getting customers more leads, engagement, and customers. Case studies prove that they can deliver the results they promise, making it more likely businesses will give them a chance.Australian advertising agency Smart combines beautiful imagery with measurable results in its case study for the Whitsunday Apartments on Hamilton Island.A case study is a written account of a real customer's experience with your business.They describe the customer’s success thanks to your product or service.Business case studies are often created by the marketing team and given to the sales team.Sales can then use the case study to get a meeting with potential customers, or prospects.