Case Study Of Mcdonald'S Advertising And Promotion Strategies

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The game started with a series of clues that led to hidden artifacts across the world, and finally to solving the mystery that involved finding the sixth Olympic ring.

The story was woven around amnesiac athletes from parallel worlds, lost Olympic sport, Greek mythology, labyrinths, Esperanto language etc.

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Mc Donald’s Corporation is the world largest fast food company by sales volume and retail outlets.

Mc Donald’s operates in over 116 countries with its outlets and franchises. The company uses its marketing plan carefully when implementing its marketing strategies across its global outlets and franchises. This strategy has 5Ps that consist of price, promotion, product, place, and people.

Mc Donald's, Alternate Reality Gaming, Beijing Olympic Games, Advertising Strategy, Multi-pronged Marketing, 'The Lost Ring', Web 2.0, Jane Mc Gonigal, AKQA, The International Olympic Committee, Lost sport, Bloggers, Dark Marketing, Web-enabled Tools, Audience Engagement Case Studies Links:- Case Studies, Short Case Studies, , Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

ICMR HOME | Case Studies Collection To download Mc Donald's Advertising Strategy - The 'Lost Ring' Campaign case study (Case Code: MKTG215) click on the button below, and select the case from the list of available cases: Marketing Case Studies Marketing Management Short Case Studies View Detailed Pricing Info How To Order This Case Business Case Studies Case Studies by Area Case Studies by Industry Case Studies by Company This case study was compiled from published sources, and is intended to be used as a basis for class discussion.

It is not intended to illustrate either effective or ineffective handling of a management situation. The case focuses on the alternate reality game (ARG) named 'The Lost Ring' sponsored by the US-based fast food company Mc Donald's.


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