Case Study Writing

Case Study Writing-83
You will want your case study to be as clear as day.So instead of just saying you doubled their traffic, show them real numbers and (if possible) real proof.

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While some people enjoy reading, others may prefer audio, video, or visual representation of your case study.

So consider taking your text-based case studies and re-purposing the content as: The bonus with You Tube videos and infographics is that they are easy to share.

At In business-to-business marketing, the case study is king.

For Articulate Marketing, it's also vital, regular work. You need a case study champion – someone in the company who’s been successfully using your product or service.

Case studies are a great way to tell the world how valuable your products or services are.

They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.You will put a lot of time and effort into your case studies, to create a tool that you can use again and again with your business.Sometimes, being so deeply involved in this process doesn’t enable you to be objective about the quality of your work.Be sure that your case studies are organized and easy to find.blockquote blockquote p:first-child blockquote p:last-child blockquote h4:last-child, blockquote h5:last-child, blockquote h6:last-child -# Blog Chapter Lock .blog--chapters .blog--chapters a .blog--chapters li .blog--chapters .row-fluid .span6 .span6.blog--chapter--single a.blog--chapter--single a.blog--chapter--single p .blog--chapter--single p span .blog--table-of-contents @media (max-width: 769px) .blog-chapter-form @media screen and (max-width: 1023px) .blog-chapter-form p .blog-chapter-form .hbspt-form .chapter--locked .chapter--unlocked .chapter--locked .chapter--unlocked .chapter--locked:after body.hs-inpage-edit .chapter--locked body.hs-inpage-edit .chapter--unlocked .chapter--locked body.hs-inpage-edit .chapter--unlocked .chapter--locked:after .twitter-tweet .post--single iframe .post--single .hs-responsive-embed-youtube .post--single .hs-responsive-embed-youtube iframe @media screen and (max-width: 1023px) .inline-blog-cta form @media print { header, .sidebar--wrapper, .post--single--bottom-bar, .hs-cta-wrapper, .blog--scroll--item--mobile, iframe, #middle-cta, .post--single--bottom-bar--lead, .post--single-meta--mobile, .header-container-wrapper, .blog--scroll--item, .post--single--comments, .We have written over a hundred case studies for big tech companies over the past couple of years. Your prospects don’t want a rejigged press release or a list of facts – they want a story that they can relate to. This could be how they expanded into new markets, saved time and money on paperwork, or increased productivity without an increase in personnel.This means finding the unique heart of your customer's story. Whatever it is, make sure it drives the case study.For those just getting to know your business, they provide a brief, relevant overview of what your product or service offers; they give those further down the funnel the final push with a story they can relate to; and they delight your existing customers by exhibiting their success.Ultimately, case studies make your business easier to relate to.The same goes with case studies – people who read about results attained in their industry will feel like the same products / services will work for them as well. A great case study will allow someone to really get to know the customer in the case study including: A final thing you could do is simply follow up with the customer in the case study and update your case study a few months down the road to show how your products / services are continuing to have long term benefits for the customer.This would give readers the opportunity to see that your goal is not only to help with immediate needs, but also to ensure long term results.

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