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As a dissertation that crosses academic disciplines, this would be particularly suited to post-graduate level study.Suggested initial topic reading: Discerning dog-wear: From plastic mac to boutique Barbour.
Indeed, it is a study that could also benefit from being conceptualised within the changing nature of relationships between mothers and daughters where ‘best-friendship’ has increasingly taken the place of traditional generational hierarchies.
Suggested initial topic reading: From cat walk to soft furnishings: The crossover of fashion trends.
Using not only the company reports of M&S but also Agent Provocateur and Ann Summers, this is a dissertation that explores a hitherto under-researched aspect of high-street clothing.
Though an interest in sociology would be advantageous for this study, it is primarily a fashion and fashion retailing dissertation that could also involve primary fieldwork.
Focusing on the small dog market (toy poodles, dachshunds, Bichon Frise and the like), this dissertation investigates changing fashions within the world of pet accessories.
Whereas once the lead was enough, the dissertation notes that wet weather dog wear has, over the past few years, been revolutionised: with Barbour now, for instance, offering tailored jackets for pampered pooches.
This dissertation charts the rise and fall of the tie as a social phenomenon within fashion trends, charting its earliest usage to its variegated forms in the 1960s to its present day status.
Suggested initial topic reading: An investigation into the wearing of academic dress amongst Britain’s public school teachers: A traditional dress code in danger?
Enabling a specific focus to be drawn upon either the industry as a whole, or just a small part of it, the use of primary interviews with designers of collections and customers, should, within the confines of this study, be augmented by a thorough review of existing literature.
This study also leads itself to international comparative work.