Fishing Charter Business Plan

Had Jim not decided to open a barbecue joint in Galva, Illinois, he would be my primary investor.After that mistake, (which his wife and I are still wondering what the hell he was thinking about), he is relegated to marketing.

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Customer referrals, proper directed marketing should produce an additional 75 trips.

Sixty to eighty percent of customers return in following years.

If each investor talks three friends into taking a single fishing vacation, seventy-five trips per year can be generated through free investor advertising.

The Fin Angler Charters Investment Group isn’t designed to make any one super rich.

That’s why I’m offering five free fishing trips per year to each of the investors.

Returns on investment are estimated at a respectable 25% per year over the three-year term of the investment.Smaller flats boat competition is limited to about 15 percent of the market during season due to the weather.We have selected to run fuel-efficient 26 foot boats that offer excellent adaptability to a variety of fishing applications out of Marathon.There is considerable potential to expand the fleet.With Cay Clubs having four locations in Marathon, to be fully operational by early 2008, a fleet of approximately eight backcountry boats is quite feasible.More big boats are on the way, greatly limiting the opportunities at this end of the charter spectrum.The mid-size boat charter fleet has been greatly reduced in the past three years.Other locations in Key Largo, Key West and Islamorada are potential areas for expansion.Cristal Clear Water sports will coordinate water sports concessions and charter bookings for Cay Clubs.By the third year, minimal marketing is required to maintain a solid customer base.Competitive Analysis: Big boat charters and the big cost associated with them, are over whelming the Marathon charter fleet.