Although it differs per member state, as a rule of thumb, the goal is to reach 25 percent recycled plastic by 2025 and 30 percent by 2030.
It could also increase the number of used products that are recycled efficiently and not sent for incineration or landfill, which is a substantial benefit as the industry is also facing much higher recycling targets.
The aim is for the (funded) project to start with a test market will likely be the Netherlands, France or Belgium.
Such technology can help the industry achieve better quality feedstock, which is imperative for an industry that has been set high targets in terms of recycled content levels.
If we can crack the sorting, then many recycling challenges will be cracked too.
As brand owners, we want access to high-quality streams of recycled content, but we need to crack the weakness of the process,” he says.They act as barcodes, can hold consumer engagement capabilities and work for anti-counterfeiting purposes.P&G are now running final proof of concept trials for project Holy Grail in March and April and plan to go live after May with an industrial trial.Opaque white and black PET bottles and trays, including sleeved versions, present sorting issues as typical infrared sorting lines do not readily identify them.The “way forward,” according to De Belder, is to use full-body sleeves with micro-perforations. These include that the double perforated floatable sleeves must be easy to identify and to remove for consumers, a harmonized message towards the consumer on how the sleeve must be removed and placed in a collection bin or bag should be communicated and the PET bottle under the sleeve must be transparent or light Dblue.Developing a product on a country-by-country basis is difficult.“A lot of recycling challenges can be brought back to sorting.Watermarks can replace both QR codes and barcodes and be scanned by cash registers, consumer smartphones and, in this case, automated sorting machines to improve the sorting and recycling process.Current models mainly use infrared systems to identify the different plastic in sorting streams.However, such systems are unable to identify (at high efficiencies) opaque plastics and full body sleeved products, for example.“Big retailers such as Wegmans in the US use watermarks commercially in their private label brands.Also, Waltmart is looking into what this technology can offer to them.