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Therefore, in evaluating the reasons for brand loyalty, one must also examine which risks might generate those preferences, and which might do the opposite, effectively alienating a once loyal consumer demographic.In an article entitled “Risk aversion and brand loyalty: the mediating role of brand trust and brand affect,” the authors explicitly linked brand loyalty and risk aversion.
Both terms can define consumer behavior and investment strategies as well.
The following sample research paper was prepared by an Ultius research paper writer.
This paper provides empirical evidence suggesting that innovative financial products like these can help alleviate loss aversion and thus the low participation of households in risky asset markets.
While no one likes standing in line for service, being last intensifies the pain of waiting, doubles the probability of switching queues, and quadruples the chances of leaving the line altogether.
We find that works for novices, but, beyond a point, it is counterproductive.
Enthusiasts perform more like experts when they abandon language and just “draw the shape” of the taste.
This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method.
The impact can be significant and has implications for managers and researchers.
This study finds that customer anxiety during SST transactions can reduce customers’ trust in the service provider. This paper challenges the logic that making it easier for consumers to search across a wide assortment of products is the best strategy for online retailers.
Experiments show that adding extra search costs to find discounted items can improve gross margins and sales by increasing the number of items inspected and serving as a self-selecting price discrimination mechanism among customers.