Visual Rhetoric Essay

The genre of and audience for your visual would depend on the choice of format.

Each of these elements is essential in order to understand the message an image portrays.

It is important to remember that you can analyze all different types of images, including advertisements, Public Service Announcements (PSAs), websites, paintings, photographs, and more.

First, discuss the work as Edward Tufte would, using terms and critical concepts from Visual Explanations. How does it provide information about who, what, when, where, why, how much, etc.

Using Tufte is particularly helpful in talking about the words that are included in or with the image (direct labels). While you may look at the very same details as you did in the Tufte section, here you'll use Mc Cloud to explore how the image performs its cultural work in terms of visual design.

Knowing that Casio is an electronics company, we might assume that they value functionality over aesthetics; therefore, this might be the reason why the above watch is not very decorative or complex, but is still the focal point of the image.

This is because Casio wants to feature the watch’s functionality. With advertisements, that goal is fairly easy to understand.

Better to start by talking about why the image is interesting and significant, as if you just couldn't help but write an essay about it.

Be sure to cite sources and page numbers (parenthetically in the text) and document those sources (in a "Works Cited" section at the end) using MLA format.

Drawing on what we've learned in the previous assignments, you will create a visual complement to your essay project.

It might be a set of data graphics that provide background and support for your essay's argument, a confection that analytically explains some complex idea or situation described by your essay, or a visual sequence that summarizes and visualizes your essay's argument with words, images, and perhaps sound in the style of book trailers (see, for example, Offworld, Circles, An Amish Christmas) or of text-based video ("The Machine is Us/ing Us").