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Survey Example: If you are seeking information only about product users, you may want to ask this type of question to "screen out" those who haven't purchased your products or services.Researchers use "screening" questions to ensure that only those people they are interested in participate in the survey.
Whether it an email survey, SMS survey, web intercept survey or a mobile app survey, the single common denominator that determines how effectively you are able to collect accurate and complete survey responses is your survey questions and their types.
In this article, we will cover some good survey questions , question types and their corresponding answer types that will almost immediately give you a clear understanding of how to construct and choose good survey questions for exponentially increased insights from your responses.
We suggest that you should also check out: Sample Surveys with Sample Survey Questions and Question Types, to get an even better subject matter expertise.
The dichotomous survey question is generally a "yes/no" question.
Rank order scaling question allow a certain set of brands or products to be ranked based upon a specific attribute or characteristic.
Perhaps we know that Toyota, Honda, Mazda, and Ford are most likely to be purchased.
Create Free Surveys with Ready-made Question Types Get Your Free Account Now Demographic data helps you paint a more accurate picture of the group of persons you are trying to understand.
And by better understanding the type of people who use or are likely to use your product, you can allocate promotional resources to reach these people, in a more cost effective manner.
Example: A constant sum survey questions permits collection of "ratio" data, meaning that the data is able to express the relative value or importance of the options (option A is twice as important as option B) Constant Sum Survey Example: This type of question is used when you are relatively sure of the reasons for purchase, or you want input on a limited number of reasons you feel are important.