This section discusses the solution and the thought processes that lead up to it.
It guides the reader through the information to the solution that was implemented.
The purpose of a case study is to walk the reader through a situation where a problem is presented, background information provided and a description of the solution given, along with how it was derived.
A case study can be written to encourage the reader to come up with his or her own solution or to review the solution that was already implemented.
We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.
So, ready to write a case study that will leave your audience wanting more? Marketers love using the word “storytelling” to describe their collateral.
The result is a case study that can be both entertaining and educational.
The case study has long been a staple of marketing departments everywhere.
You can begin by sharing quotes from someone intimate with the situation.
Or you can present a question: This sets the tone for the reader to think of the problem while he or she read the rest of the case study.